The advice I found particularly significant
during my research on How to Successfully Pitch a Podcast is this: to be a
personable person during your presentation – be yourself, social, friendly, and
most of all, genuine. People can tell when you are being genuine and this trait
will play a part in their decision as to whether you are a trustworthy person. Articulate your speech and stay on topic with
your presentation, covering your podcasts/projects main details painting a Big Picture. Communicate with the people in the room, respectfully listen
to questions they may pose, and show them you can think through obstacles on
the spot. Show that you know your podcast thoroughly and know what you are
talking about (material/facts/also show that you can have a formulated opinion of your own based on...). Details will make you look professional and
trustworthy, and showing passion for your project/podcast will appeal on an
informal level. Research the company/person who you are pitching to and most importantly Their Audience! Know
everything about them; from their successes to their failures and their previously launched podcasts. Know why your podcast will appeal to them and their audience and show
the compatibility correlation. All in all, make your presentation a short,
well-told story, meaning, PRACTICE your presentation plenty of times
beforehand.
The sources I used for my research were either blogs written by authors who have backgrounds in leadership, presentation or business
and such, or certified stations like CBC and their prestigious Dragons Den entrepreneur show. The podcast blogs look and checked-out to be professional with
contact information, and detailed, certified credentials on their About page. In one of the podcasts,
there are a few guest individuals who were introduced also as reliable sources
with reasonable education and experience backgrounds. The one video of the Behind the Scenes of Dragons Den was,
although a video of regular business owners/regular people, yet their advice
came from first-hand experience and I believe their advice in particular, to a fellow regular
pitcher, is the most realistic re-cap of the pitching process.
The
information I need to be clear on when presenting my pitch this week will be my
overall knowledge of the topic, the specific question/issue I will be regarding
and the key aspects that it will encompass, the importance of this topic in relation to
current events or the reason from its revival, my sources to be filtered
to the best, most reliable material to create an authoritarian, yet informal
tone in my, after all, scholarly-ish podcast. Overall, to present the appeal
and the interesting side of the topic and why it will be as interesting for
audiences as it was for me to research.
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