Time For Pitching

Hello everyone.

I’m back again... this week writing about different sources on the web that have helped me gather advice about pitching ideas for podcast and radio shows. Here they are.

CBC Radio Program Development Group Pitch Guide

This source provides the readers with questions that one should ask themselves as preliminary work before developing a radio show or podcast.

After reading this, I understood the importance of choosing the right topic, knowing how well it fits in with the channel, understanding what mood the episode will bring, and identifying the format of the episode.

At the end, there were ten tips for writing a good pitch. The tip that stood out most to me was “ask for unbiased feedback and be open to it.” This is an important piece of advice because if someone is not willing to listen to the advice they are given with an open mind, they will never improve.

The Canadian Broadcasting Corporation, otherwise known as CBC is a reliable source as it is Canada’s national television and radio broadcaster. They provide different services such as CBC sports, CBC television and CBC radio (which provides their own podcast shows). Essentially, this source exposed the secrets to what they are looking for in their radio shows and podcasts.

5 Ways To Successfully Pitch Ideas to Clients & Investors

This source provides the reader with five pieces of advice that can help one create an effective pitch. They include explaining the concept, addressing weaknesses, answering the “why” questions, investigating competition, and rehearsing. By reading through these five methods, I have become aware of what to do for my own podcast. Now I know that when I write my pitch, I should make sure to rehearse multiple times before presenting. In addition, I have realized it is crucial to investigate my competition by listening in on the pitches of my peers before planning out my own.

I found this source to be valid because I looked into the “about me” page, which provided the information on when it was founded as well as information about the editor. Essentially, they are an online magazine that influences writers to send in creative ideas for articles. The author of the article was an editorial staff who had experience with writing pitches, namely in the journalism industry, making this webpage a valid source of information.

The Killer Pitch – Pitching Tips

This webpage provided points for creating a successful pitch that were simple and easy to understand. The important tips included being passionate about the topic, researching, planning ahead, and being comfortable. The tip that stood out most for me was the following:

It’s not a lecture
Have a conversation with the commissioners, you’re not giving a lecture! Make them curious, make them laugh.

After reading this, I realized that this is not just a regular presentation. It is a pitch. Thus, it is more important to keep it entertaining than to deliver information in a serious manner.

I knew this source was valid because the British Broadcasting Corporation, otherwise known as the BBC, is a well-known public station that is responsible for broadcasting across the United Kingdom. It has built its credibility and reputation over the past ninety years, and continues to do so today.

Works Cited

"Radio Pitch Guide." Pitch to CBC Radio. CBC Radio Canada. Aug. 2013. Web. 25 Jan. 2014

"The Killer Pitch – Pitching Tips." BBC News. BBC, 2014. Web. 26 Jan. 2014.

"5 Ways To Successfully Pitch Ideas to Clients & Investors." Creativeoverflow. N.p., n.d. Web. 26 Jan. 2014.