Sunday, 26 January 2014

PITCHING

This week, while I was preparing for my blog post, I had to search for advice for making a pitch online. Some of the resources I found were very interesting, but there were three of them that I felt had reasonable points and sound advice.
From the CBC website, I found a pitch guide which contains a top ten list of tips for pitching. Two of them were particularly relevant to my podcast pitch and they are:
*Listen to several podcast shows while preparing for the pitch
*Ask for unbiased feedback and be open to it.
(http://www.cbc.ca/pitch/radiopitchguide.html)
I deemed this source to be reliable because the CBC is a national and well respected radio and television broadcaster.

My second source is the podcast show This American Life. On the website's submissions page, there is some advice on submitting a podcast pitch. The pitches that worked for This American Life had a story with characters and a conflict. I think that applying this to my podcast pitch would make it more interesting.
(http://www.thisamericanlife.org/about/submissions)
 I chose this resource because This American Life is a show that has been mentioned in class by Professor Bell and the it receives several podcast pitches at a time.

My final source is a blog,  waxmarketing.com, which has a post; 10 steps to pitching radio, one of which is: Get to the point right away, write it in 200 words or less. I think that this is probably the most important point I found because when a pitch is short, people are more likely to listen  and be interested.
(http://blog.waxmarketing.com/2009/06/01/10-steps-to-pitching-radio/)
I chose this source because the point that I got from it has been talked about in class and the blog itself generally has very good advice concerning marketing and communications for professionals.

Based on this advice, I need to listen to a lot of shows, ask for feedback from my peers, make sure that my pitch can be seen as a story in a traditional sense, and I have to be able to keep my pitch as short and as interesting as possible.

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