Pitching and Advice

Pitching advice that I've gathered over the last few days are from three seemingly reliable sources: CBC, BBC, and Business Week. CBC and BBC both have successful podcasts, while Business Week's article was written by Aileen Pincus, who works for Pincus Group Inc. specializing in training people on presenting, speech, and communication.


CBC's tips:
What makes this show a great idea?
This tip really made me thing about whether or not my topic idea was relevant and new. Looking at racism within advertising seems like an "over-done" topic, which is why I altered my idea to looking at the comparison between inner and inter-cultural racism. Something fresh and not looked at often.

Who you are:
In the beginning of our podcast, we were not going to originally specify that we were the hosts. After seeing this tip, it makes sense to specify. When pitching an idea, it is a good idea to specify who will actually be an active part of it, especially the hosts.


BBC's tips:
Be clear:
It's important to our group that we stay on topic, and keep coming back to the advertisements. That's why the majority of our pitch looks directly at the advertisements we'll be discussing. It's important to keep linking back to the original advertisements, and not digress too far in the analysis of inner cultural racism. This clarity tip was helpful in reminding us of that.

Be passionate:
Both Sabike and I are personally touched by this inner-cultural racism we'll be analyzing. This personal connection to the issue brings us the passion and determination to get this topic fully analyzed, and bring awareness to Canadian listeners of this issue.

Business Week's tips:
Always Be Prepared: 
Sabike and I planned out our pitch for many hours, continuously asking ourselves the questions that may be asked. I believe we're prepared for any reaction, and ready to take on the challenge of pitching our podcast.





Works Cited: 
"CBC Radio Pitch - Index." CBCnews. CBC/Radio Canada, n.d. Web. 25 Jan. 2014.
"The Killer Pitch – Pitching Tips." BBC News. BBC, 2014. Web. 26 Jan. 2014.

"The Perfect (Elevator) Pitch." BloomburgBusinessWeek. Business Week, 2007. Web. 24 Jan. 2014