Hi all,
So me and my partner Alyssia`s podcast is about Brand names and specifically Heinz Ketchup. We examine different techniques Brands like Heinz use in order to bring them to Brand name status. We look at advertising and marketing (relationship marketing) techniques in order to solidify our argument. We found this to be a very interesting topic in terms of looking at the different ways brands hook us in and keep us committed for life.We look at why are brand names more popular than no names and why people will continue to always go for Heinz Ketchup over any other ketchup brand.
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