Saturday, 8 March 2014

Week 8: Structure by Daniella Sousa

My podcast discusses the advertising strategies behind tobacco ads in the 1950's. I begin with a story about Christopher Columbus' first encounter with tobacco then lead that story to a series of information and examples about tobacco advertising from the 50's.I explain the various marketing strategies advertisers used and ask the readers,at the end, which companies could be putting them under the influence today.
The structure my podcast follows looks like this:

The episode starts with a story about the past (the backwards arrow) that follows a typical story structure (introduction, rising action, climax, falling action, conclusion). From this story, information (the curved arrow) and examples (the circles on the curved arrow) are given surrounding the podcast topic that works its way from the past to the present (arrow pointing forward). The question mark is a symbol of the significant question I ask after I have present all of my information in the podcast.This structure is very similar to the Under the Influence podcast structure except for the question mark at the end --Terry O'Reily usually doesn't ask a question to end his podcast but he does explain how we are under the influence, which is what I do through my question. 

In the podcast episode Icon for Access from 99% Invisible I counted that their were about 22 citations.


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