Monday, 3 March 2014

Bernice Afriyie, W14: Research Strategies

Hello Professor Andreae and class,
I preferred using and primarily relied on library databases for my research. The databases provide peer reviewed scholarly articles in their full text. The jounals that I found on the databases also included full citations and references so it was easy to find similar articles.

Google Scholar was not as useful for my research because there were not a lot of options for search modification. Refining my search with Google Scholar did not give me as much relevant articles as Proquest Sociology did. Also, Google Scholar's citation information was not easy to find, and I could not find the sources that authors cited. Another one of my irritations with Google Scholar is that some of their sources are useful but they are only previews. I found a book by Al Kohn that was related to my subject but there were only select pages available with no page numbers at that. 

I combined the two resources by focussing my quantitative efforts on Google Scholar and my qualitative efforts on library databases. Despite my difficulties with Google Scholar, I found some information on music licensing. Using York Library's resources I was able to find articles on music's effects on consumers, music's relationship to advertisement and music's ability to encourage brand loyalty. 

Both forms of data are important but for future assignments I will rely more on library databases. These databases offer specific information and source credits, and if I familiarize myself more with these online resources I am sure that I will be able to find quantitative data through the library as well.

No comments:

Post a Comment