Week 6: Digging Deeper by Daniella Sousa

The steps I have taken to begin this research process were searching up key words on google scholar from my topic of manipulation from tobacco industries. The scholarly sources I am looking for are in the advertising or health field of study –advertising to discover how manipulation works and health to discover the difference of smokers in the 50s to now.

Some of the key words I researched were:

·         Manipulation in advertising

Ø  Goldman, Lisa K. "Evaluation of Antismoking Advertising Campaigns." University of California, n.d. Pdf. 13 Feb. 2014. <http://casemo.org/facts/research/1998goldman.pdf>.

·         How advertisers use manipulation

Ø  Tartakovsky, Margarita. "How Marketers Manipulate Us to Buy." Psych Central.com. Psych Central, n.d. Web. 13 Feb. 2014. <http://psychcentral.com/blog/archives/2011/11/07/how-marketers-manipulate-us-to-buy-buy-buy/>.

·         Statistics of smokers in the 1950s

Ø  "Cigarette Smoking in the United States, 1950-1978." N.p., n.d. Pdf. 13 Feb. 2014. <http://profiles.nlm.nih.gov/ps/access/NNBCPH.pdf>.

An interesting popular source I found in a gender newspaper is an article about how cigarette ads in the 50s were able to target women

Ø  Marine-Street, Natalie. "The Clayman Institute for Gender Research." Gender News. Stanford University, 26 Apr. 2012. Web. 12 Feb. 2014. <http://gender.stanford.edu/news/2012/stanford-researchers%25E2%2580%2599-cigarette-ad-collection-reveals-how-big-tobacco-targets-women-and>.

Another popular source I found in a health journal is about tobacco advertisements that mentioned that doctors approved of their cigarettes

Ø  Gardner, Martha N., and Allan M. Brandt. "“The Doctors’ Choice Is America’s Choice”."American Journal of Public Health. American Public Health Association, Feb. 2006. Web. <http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1470496/>.

I have been finding many interesting sources and information throughout my research process that will help my podcast.