Hi everyone,

The researching has begun! Well continued really after the research plan. To begin this process, I have written out everything that I really need to know about the subject. The whole "knowns and unknowns" is coming in handy. Since my brother is in advertising and marketing, i'm kind of using him to my advantage.

For scholarly sources, I've started to look into the Marketing, Advertising, and Psychology databases in the hopes to find some journals, and on google scholar for some book or article ideas.
So far I have found:
-The Effect of Humour on Advertising Comprehension by Calvin P. Duncan, James E. Nelson, and Nancy T. Frontczak 
-The Impact of Humour on Advertising: A Review by Mark G. Weinberg and Charles S. Gulas
-Consumer Psychology Findings by James Larsen

For popular sources, I'm searching for articles that have to do with marketing or advertising. I may also dip into the some past Under the Influence podcast episodes because many of these episodes are on advertising (ergo how my topic fits with the show). So far I haven't found anything except the other podcast episodes from Under the Influence because I've been focusing on scholarly sources to really capture the psychological side. Looking for some popular sources will be my next step!
I will be looking for some sources in magazine articles and perhaps other podcasts hoping they will touch upon psychology in advertising.

Good luck researching everyone. I'm nervous but let's hope this turns out well!