Hello all,

I found the pitch exercise very helpful. I realised that my topic was not feasible for this assignment. At first, I thought it just needed narrowing down; but it soon was apparent that my topic just wasn’t suitable. After choosing a new topic, however, I was much better at refining my topic because I had to go through the same pitch process.

I think the pitch exercise would be a very useful pre-writing exercise for any assignment because it really helps you narrow your topic and make sure you can actually go through with it. It’s very useful in the sense that you have to structure yourself and do some preliminary research which really helps you get on track and not procrastinate so much.

My “refined” idea is called “Psychology of Humour in Ads”. I am going to explore how humour in advertisements affects consumer behaviour. This will be an emulation of Under The Influence. I would post my pitch transcript; however, because I decided on a new topic after my presentation, I do not have a transcript for this idea. 

Here we go with the rest of this project!