A lot of research
about smoking goes into its negative effects. So, researching for the answer to
my question of the ineffectiveness of its advertisements is pretty difficult.
To begin my trek, however, I looked up several scholarly articles on JSTOR and
found several studies of smoking prevention messages targeted towards
adolescents:
1. Smoking Prevention Messages for
Adolescents: How Intensity, Valence, and Recipient of Consequences Affect
Attitude toward the Ad and Intent to Smoke – James Reardon and Chip Miller in
the Journal of Marketing Theory and Practice
2. Industry sponsored anti-smoking ads and
adolescent reactance: test of a boomerang effect by L. Henriksen, A. L.
Dauphinee, Y. Wang, and S. P. Fortmann in Tobacco Control
These two
scholarly sources are just a preliminary step in my search. I plan to use their
sources to find more specific studies in other journals and magazines studying
smoking.
I found two
popular sources also:
1. Source of Anti-Smoking Ads Influences
Their Effectiveness, Study finds – Join Together Staff on drugfree.org
2. 11 Facts About Smoking on
dosomething.org
I plan to use
popular sources for more general understanding of what the focus of smoking is
for the general public. Also, with articles written on studies, I can find the
original study to use as a scholarly source. I’m planning to look for more
magazine articles about smoking advertisements.
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