As I've delved into my research these past days it has been frustrating finding sources related to my topic, even popular ones. However, through some search refinement I was able to fin some great pieces.
Some of the popular sources that I've read provide an intra-music perspective on popular music and advertisements, whereas I'm looking for a sociological and economic perspective on popular music and advertisement. I am trying to find articles in mainstream journals and magazines that challenge the use of popular music in advertisements, beyond the typical: artists sell themselves to companies, but it is hard.
I found a great entry in a work by Theodore Adorno called "Popular Music," and though it was published in 1976 his observations about the effects of music on the psychology of consumers is accurate. His work with the nostalgia, contradictions, ideologies and marketing of popular is so well written and accurate that he has probably been sourced by his modern peers. I am in the process of finding recent articles that source Adorno so that I can maybe reference his work in relation to an author focussing on the current state of popular music.
My focus, as I stated before, is in a sociological and psychological perspective of popular music and its use in advertisements. I have the Adorno article as well as a peer reviewed article by Hsuan-Yi Chou and Nai-Hwa Lien's article "Advertising effects of songs' nostalgia and lyrics' relevance." My next step is to review these two piecces and find out the credibility of the authors as researchers. If these articles suit my needs and are credible and peer reviewed, I will proceed to find articles that they source and are sourced by them to build a solid research bank.
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