Amin W14: Digging Deeper

Hello,
Having a topic based purely on advertising and techniques used within advertising (Under the Influence) I have started researching for information using various marketing databases.I was having a little trouble finding more information  on my topic but the lecture that had just passed, had taught me a lot about researching for proper scholarly/popular resources I will be able to use for my final product. At the moment I have:

Scholarly Sources:

Elliot, Richard, and Christine Elliot. "Idealized Images of the Male Body in Advertising: A Reader-response Exploration." ComAbstracts. Journal of Marketing Communications, 1 Mar. 2005. Web.

 Bordo, Susan. Unbearable Weight: Feminism, Western Culture, and the Body. Berkeley, Calif.: Univ. of California, 2003. Print.    

Cooper, Marjorie J. "Are We Sending Mixed Messages? How Philosophical Naturalism Erodes Ethical Instruction." Journal Business of Ethics 75.2 (2007): n. pag. JSTOR. Web.

I am looking for scholarly articles on topics of general marketing(to begin with), the social relationships directly related to advertising as well as the idea of body image(in my case the image of the male in question) and how that ideology affects society as a whole. I have found a few sources pertaining to this but I however still have to look for a lot more information that will allow me to complete this assignment in the given time limit.

Popular Sources:

Old Spice: Questions. Dir. Tom Kuntz. Perf. Isaiah Mustafa. YouTube. Old Spice, 29 June 2010. Web.

Craig, Alyse. "Old Spice versus Axe: Exploring the Role of Commercials in Viewers’ Lives." Psychology Department. Hanover College, n.d. Web.

The popular sources I have found are articles talking about the the commercial and some of the techniques used within the advert and how it may relate to how we see society in modern day. I would like to search for more popular sources that have some of this information for two reasons: 1)I need a lot more information 2) I want to see other people's opinions and take on this advert(not just people who are deemed scholarly). I want a broad range of ideas displayed within my podcast. 

I am still finding myself searching for more information and find it challenging to land fully on a research question. Throughout this little break I hope to acquire a lot more knowledge that would allow me to complete this assignment with ease.