After doing some research, the three sources I found to be reliable when giving advice for pitching a podcast or radio show are:
This American Life
This American Life is a weekly radio show broadcast to 2.1 million listeners, which gives the advice authority, as well as relevance to the topic I am researching: how to pitch successfully. The best advice that This American Life gives its readers is to "just tell the story the way you'd tell it to someone over drinks or coffee". This American Life also gives examples of pitches that worked, and tells you why they did: they were usually stories with characters and conflict, they raised a bigger, universal issue, and they were short.
CBC Radio
CBC Radio is a well-known name amongst Canadian households which gives the information they share authority. The advice they give was also revised in August 2013 which gives the information currency. CBC Radio gives advice such as listening to previous programs to ensure ones idea fits the program's style as well as giving a list of things which are necessary for a pitch to be successful such as the ability to say what is exciting about the idea and exactly how it will fit in with the other programs.
How to Pitch a Podcast
The most relevant information tat this article gives its readers is to make sure that the opening line grabs the attention of its audience so that the rest of the pitch can keep it. It goes on to describe exactly what is necessary in a pitch for it to be successful.
After doing this research I have found that in order to create a successful pitch for next week I need to listen to a few more TLDR to get the exact feel for what they're podcasts are like so that my partner and I can emulate them effectively. We also need to focus on the way we present our podcast, making it exciting and ensuring that it captures the attention of the people we are pitching to.
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