Sunday, 19 January 2014

Topic Selection [Shantelle Shakes]



                After going through the various provided links, I've decided to emulate the style/format/structure  of the Freakonomics Fear Thy Nature podcast. This podcast is the only show I've listened to that held my attention for it's full duration.

                I started wondering how the people of Freakonomics could keep me interested in what their faceless voices had to say. I made a note of their intro music and various sound clips/sound effects they used throughout. I also noticed how loud, crisp and animated their voices were. Their pacing was slow, and sentences were kept short, focusing on key information. They would even ask questions, engaging the listener's critical thinking skills, changing the listener's role from passive listening to active listening.

                I appreciated Freakonomics' consideration of other opinions, even those that challenged the dominant narrative of the show i.e. it is human nature to be evil/bad. This made me feel like the information was more important than their conclusions thus giving me, the listener, a chance to form my own conclusions.

                Fear Thy Nature discussed human nature and how context can effect behaviour. I found the podcast so interesting that I pursued some brief Google searches of my own into the experiments that were mentioned. That is the kind of engagement I want my listeners to have. By providing examples/evidence for the topic of the show, the listener, if interested in the topic, will want to know more about it; they will want to continue the discussion.

                The title was also attention grabbing. 'Fear thy nature?' you think, 'what nature? My nature? What about my nature should I fear?!' You press play to satisfy your curiosity...and maybe, perhaps, calm your nerves a bit, depending on the kind of person you are.

                The whole thing was all very informal with bouts of humour throughout. Nothing grabs and maintains attention like humour cause who doesn't want to laugh? So good job to Freakonomics.

                My podcast show will center around how to get your employee to smile in the customer service food industry. As I've mentioned in my previous post, I am a manager where I work and find the psychological effects of work hierarchy and customer-server relations fascinating. I feel like the topic doesn't get as much attention as it deserves. SPARK, Student Papers and Academic Research Kit, helped me narrow my topic. I knew I wanted to explore customer service, but the industry really changes how you approach this topic. There are also many subheadings under customer service. SPARK helped me narrow my topic to the food industry and to the specific act of smiling.

                My advice for selecting a topic, before I wrap up this post, is to choose a topic containing at least one adjective for every noun in your research question. If it's an industry, what kind of industry? If it is a fruit, what kind of fruit? The more objective adjectives you can associate with the nouns in your topic, the better! Good luck everyone.    

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