Choosing a Podcast Topic

I have decided to focus on a podcast topic related to an "Under the Influence" episode.  I am carefully weighing what would be a topical research question that would extend the conversation related to advertising.  I am also considering how I will develop a pitch that my fellow classmates will find interesting.

I decided on a topic akin to "Under the Influence" because I am personally interested and intrigued by marketing and looking behind the curtain, so to speak, at the whole psychology of how products/services are promoted and sold.  I have worked in the field of sales and marketing and I know that many aspects of consumer transactions are done with a deliberate intent to ultimately influence the prospect to make a purchase.  In terms of what way or ways I will emulate the CBC podcast, I am still contemplating that;however for now (as I mentioned earlier) the marketing theme resonates with me so for now that will be the only similarity between the original program and my offering.

If I was to offer any advice to my fellow academic colleagues it would be that along with any suggestions or key points alluded to by Professor Bell, try to pick a topic that is relevant to the audience and mirrors a personal interest you might have.